A love for Instagram


A new wave of owners in Italy has grown in the past four years: they are young, courageous and bold. Forget classic style and wonky electricity systems, these new players have a love for contemporary style and home automation as much as for a traditional setting and old buildings, a perfect theatre for commingling and a canvas for a whole new breed of luxury properties.


These new villas choose materials such as cement, resins, iron and crystal when refurbishing an old-stone mill converted to house or an ancient Leopoldina farm-house, here lights, natural and artificial, are approached as a main part of the decoration, wide living spaces thought for gatherings become playful areas where each piece is researched, chosen and tailored.


This new sense of luxury, together with the aftermath of the upscale rental market slow-down in 2018 and 2019, is giving birth to a whole new type of home and the way rooms are projected and furnished.


This exceptional luxury Tuscan home, for example, has been carefully crafted to weave luxury and comfort into a contemporary luxury rental experience. Nestled in the Valdorcia countryside high up on a hilltop, the vistas from here are unrivalled. Located in the heart of Valdorcia, that evocative stretch of land represented in every Tuscany postcard, and ten kilometres from Siena, this villa has brought contemporary decor, Art and tradition together.


The estate, featuring vegetable gardens and two alfresco area in its private curated grounds, stands on the top of a hill, walking distant from a village with a trattoria. Consisting of two stone buildings set next to each- other, it creates a very unique atmosphere: the vision beyond the swimming pool features the delightful bucolic features of Valdorcia, with its pine trees that have been luring poets over for decades. The main villa is a large, luxurious family home with four bedrooms and bathroom suites and one extra bedroom with a futon for children.


The annex, equally stylish, features one bedroom and one living room that can be adapted to host two extra guests sharing a bathroom, perfect for children. The estate boasts Wi-Fi throughout, two designer kitchens of which one for cooking classes, a gym, a wellness room with Jacuzzi (4 people) and a Finnish sauna. The villa is set around a series of courtyards with a barbecue area and vegetable gardens, featuring two terraces for al fresco living. Villa Pomina is part of our Instagram collection and a new exclusive of our contemporary portfolio.


Representing this property

We select the best rental, safe, beautiful properties in the market and match them with the best agents, those who care deeply for their clients and want them to experience an extra ordinary, flawless time during their stay in the villa. We remain available 24/7 and manage a group of extraordinary chefs, cooking mammas, butlers, hosts and runners. If you are interested in representing this property, please do get in contact today with our marketing director.

Juanita de Paola