Juanita De Paola

Chief Executive Officer, Co-founder


Juanita De Paola is a villa travel curator specialising in the upscale rental niche, with a background of classics studies such as greek language, philosophy and math, a woman interested in everything related to Internet and future living. Livornese by birth, she is considered an international knowledgeable resource when it comes to Tuscany, a passion cultivated since her early days as tour escort and extended to all-things-Italian in the last twenty-five years. So this journey, this passion, has become her career.

In 2003, together with her sister and subsidised by European funds for female entrepreneurship, she has founded Admaiora, a company to provide rentals and integrated services for customers. In 2004 she has obtained a certification as technician for the technological development of farmhouses from Tuscany Region and consulted to a vaste number of agricultural small entrepreneurs struggling with strategy and willing to get noticed with a little capital to invest.

In 2005 she has met Antonio Vergara, who has become partner of Admaiora and a behind-the-scenes force in the organization: together they have rethought the essence of the company and evolved from destination management agency to highly-specialised provider for some of the most prominent rental companies in the world. In 2014, together with Antonio and Ruben has founded VillasLink, solely dedicated to villas management and, in 2016, she has created her last venture, The Tuscany Link LTD, a marketing consultancy company based in London.